The Semiotic Engineering Research Group (SERG) is an academic center of advanced research involving Semiotics and Human-Computer Interaction (HCI). Although research in Semiotic Engineering started back in the early nineties, the group as such was created in 1996 by Prof. Clarisse Sieckenius de Souza, at the Department of Informatics, PUC-Rio.
SERG is the birth place of Semiotic Engineering, which was originally proposed as a semiotic approach to designing user interface languages but evolved into a full-blown semiotic theory of human-computer interaction (see The Semiotic Engineering of Human-Computer Interaction, published by The MIT Press in 2005, also available in Amazon's Kindle Edition).
This research group's mission is to advance knowledge in Semiotic Engineering and related topics in Computer Semiotics. Applied research is carried out in partnership with R&D Labs, inside and outside PUC-Rio. Basic theoretical research is carried out in the Depatment of Informatics Graduate Program.
If you want to know more about Semiotics and HCI, check Chapter 25 of the Encyclopedia of Human-Computer Interaction at Interaction-Design.Org.
The chapter is commented by Alan Blackwell.
