Semiotic Engineering Research Group

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'Pulando Carniça' (Leapfrog), by Cândido Portinari

See large size image at Portinari's website ( http://www.portinari.org.br ).


Click for larger image detail

Leapfrog (Candido Portinari, 1959)
(c) João Candido Portinari



The front cover ofThe Semiotic Engineering of Human-Computer Interaction (SEHCI) depicts an oil canvas by the great Brazilian painter Cândido Portinari called Pulando Carniça (Leapfrog), with a few studies for the painting on the top and side. Image use rights have been generously granted - as a gift to a friend - by João Cândido Portinari, son of the artist, an MIT alumnus, and copyright holder of all digital images of Portinari's work.

João only asked us to reproduce on this book's cover, beautifully designed by Yasuyo Iguchi's team at The MIT Press, a short quote from Portinari on art:

"A painting that doesn't speak to the heart is not art, because only the heart understands art. Only the heart can make us better, and this is the main purpose of art."


One of the key elements in the semiotic engineering of this book's cover is that Portinari's Leapfrog signifies Brazilian culture and, in this very specific context, it also signifies the playfulness, the adventure, the excitement and the unwariness of my daring to write a book like this. SEHCI is like this moment captured by Portinari's art. If viewed from the perspective of the kid that leaps, it is a bold jump ahead. But if viewed from the perspective of the kid that bends over, it is only a momentary challenge, giving a back for other players to go on playing. My design intent for this visual communication is to share the joy of having written this book, and to invite readers to jump over whatever I said in it.


Thanks, João.

Clarisse

Last Updated on Sunday, 06 May 2012 20:38