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2005 / The MIT Press

https://mitpress.mit.edu/books/semiotic-engineering-human-computer-interaction

In The Semiotic Engineering of Human-Computer Interaction, Clarisse Sieckenius de Souza proposes an account of HCI that draws on concepts from semiotics and computer science to investigate the relationship between user and designer. Semiotics is the study of signs, and the essence of semiotic engineering is the communication between designers and users at interaction time; designers must somehow be present in the interface to tell users how to use the signs that make up a system or program. This approach, which builds on—but goes further than—the currently dominant user-centered approach, allows designers to communicate their overall vision and therefore helps users understand designs—rather than simply which icon to click.

According to de Souza's account, both designers and users are interlocutors in an overall communication process that takes place through an interface of words, graphics, and behavior. Designers must tell users what they mean by the artifact they have created, and users must understand and respond to what they are being told. By coupling semiotic theory and engineering, de Souza's approach to HCI design encompasses the principles, the materials, the processes, and the possibilities for producing meaningful interactive computer system discourse and achieves a broader perspective than cognitive, ethnographic, or ergonomic approaches.

De Souza begins with a theoretical overview and detailed exposition of the semiotic engineering account of HCI. She then shows how this approach can be applied specifically to HCI evaluation and design of online help systems, customization and end-user programming, and multiuser applications. Finally, she reflects on the potential and opportunities for research in semiotic engineering.

About the book Cover

The front cover ofThe Semiotic Engineering of Human-Computer Interaction (SEHCI) depicts an oil canvas by the great Brazilian painter Cândido Portinari called Pulando Carniça (Leapfrog), with a few studies for the painting on the top and side. Image use rights have been generously granted - as a gift to a friend - by João Cândido Portinari, son of the artist, an MIT alumnus, and copyright holder of all digital images of Portinari's work.

João only asked us to reproduce on this book's cover, beautifully designed by Yasuyo Iguchi's team at The MIT Press, a short quote from Cândido Portinari on art:

"A painting that doesn't speak to the heart is not art, because only the heart understands art. Only the heart can make us better, and this is the main purpose of art."

One of the key elements in the semiotic engineering of this book's cover is that Portinari's Leapfrog signifies Brazilian culture and, in this very specific context, it also signifies the playfulness, the adventure, the excitement and the unwariness of my daring to write a book like this. SEHCI is like this moment captured by Portinari's art. If viewed from the perspective of the kid that leaps, it is a bold jump ahead. But if viewed from the perspective of the kid that bends over, it is only a momentary challenge, giving a back for other players to go on playing. My design intent for this visual communication is to share the joy of having written this book, and to invite readers to jump over whatever I said in it.


Thanks, João.

Clarisse

 

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